Top 5 Beauty Retail Apps Performance in Middle East, Q4 2022

In the fourth quarter of 2022, the top 5 beauty retail applications in the Middle East showed varied performance metrics across weekly downloads, active users, and revenue. Here’s a detailed look at their trends.

Nice one | نايس ون saw significant fluctuations in weekly downloads. Starting at around 32.7K in late September, downloads peaked at approximately 74.4K in the week of November 7 before declining to 21.6K by the end of December. Weekly active users followed a similar pattern, increasing from 144.4K to a peak of 210.5K in early November, then dropping to 133.7K by the end of the quarter.

باث&بودي وركس experienced a more stable trend in weekly downloads. Starting at 29.2K in late September, downloads decreased to 8K by mid-October but recovered to 21.2K in early December, ending the quarter at 15.8K. Weekly active users showed a similar trend, starting at 80.9K, fluctuating throughout the quarter, and ending at 64.6K.

Sephora KSA: Beauty, Makeup maintained a steady increase in weekly downloads, peaking at approximately 23.7K in the week of November 21 before a decline to 11.1K by the end of December. Weekly active users followed a comparable trend, starting at 67.3K and peaking at 75.4K at the end of October, before ending the quarter at 67.3K.

Golden Scent قولدن سنت started the quarter with 18.1K downloads, which decreased to 5.4K by mid-October but recovered to 22.6K in late November, ending at 7.5K by late December. Weekly active users exhibited a similar trend, starting at 42.1K, peaking at 48.7K in early November, and declining to 26.1K by the end of December.

FACES Beauty – فيسز had relatively stable weekly downloads, starting at 6.5K and peaking at around 8.5K in late November, before ending the quarter at 4.6K. Weekly active users showed a gradual increase, starting at 33.6K in late September and peaking at approximately 41.5K in late November, with a slight decline to 38.8K by the end of December.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.